Brand Identity · Shopify · Print & Signage — 2024

Andra's Garden
Heaven

A garden furniture retailer named in honour of a friend who helped build something before he was gone. The brand had to carry that without ever being heavy.

Client

Andra's Garden Heaven

Sector

Garden Furniture Retail

Scope

Brand Identity · Shopify Build · Print · Signage

Live

andrasgardenheaven.uk

Problem

A name with weight.
Worn lightly.

Andra's Garden Heaven is named in memory of a friend — a man who helped the founders build their early ventures before he passed. The name wasn't a marketing decision. It was a memorial and an intention. That origin story meant every design decision carried unusual weight: the brand needed warmth and optimism without sentimentality. Growth without grief. The brief wasn't just about visual identity — it was about holding a story without suffocating it.

Insight

The mark reads as a tree
before it reads as letters

The logo is structural. A and G, overlaid and resolved, naturally form a tree trunk — the vertical stroke of the A becoming the trunk, the curve of the G forming the canopy line. Roots at the base. It reads as a tree before it reads as letterforms. Rooted. Alive. Reaching upward. Those three qualities were the brief in everything but name, and the mark delivers all three without explaining itself.

Design Intent

Make it not look
like Shopify.

The platform choice was Shopify — driven by the client's need to manage inventory without a developer on call. The design challenge was to make it not look like Shopify. Garden furniture retail online has a specific problem: scale and context. A chair against a white background tells you nothing about whether it'll look right in a garden. The layout was built around lifestyle imagery — pieces in situ, in light, in use. The mobile experience was prioritised throughout because most garden furniture browsing happens on a phone.

Outcome

Live, trading,
client-managed.

Full brand identity, Shopify store build, print materials, and signage — all delivered and live. Full client training on Shopify admin completed on launch day. The store is client-managed from day one. Brand collateral consistent across digital and physical. The mark the founders recognised immediately is now on every touchpoint. Live at andrasgardenheaven.uk.

Named for a man who helped them
build their own slice of heaven

Before this business existed, there was Andra — a dear friend of the founders who helped them establish their own garden and early ventures before he passed. The name Andra's Garden Heaven wasn't a marketing decision. It was a memorial, and an intention: to sell products that allow buyers to feel at peace in their own outdoor space.

That origin story shaped every design decision. The brand needed warmth and optimism without sentimentality. Growth without grief. A name with weight, worn lightly.

Design Thinking

The site was wireframed before a single brand decision was made. The structural question came first — where does a buyer land, how do they find a piece, and how short can the path from interest to checkout be? Garden furniture is a considered purchase, but it's increasingly browsed on a phone while someone is physically standing in their garden.

Two wireframe rounds. First pass mapped the full information architecture across desktop and mobile. Second pass tightened the product page — image-first, scale cues built into the layout, configuration options surfaced before the fold. The catalogue page was structured so lifestyle imagery does the selling, not specs.

Only once the structure stood up did the brand layer go on top.

The Mark

A and G form a trunk.
Roots at the base.

The logo is structural. The letterforms A and G, overlaid and resolved, naturally form a tree trunk — the vertical stroke of the A becoming the trunk, the curve of the G forming the canopy line. Roots are drawn at the base. It reads as a tree before it reads as letters.

Rooted. Alive. Reaching upward. Those three qualities were the brief in everything but name — and the mark delivers all three without explaining itself. The founders recognised it immediately, which is usually the sign that a mark is working.

The Build

Shopify — full store architecture

Product catalogue, collections, checkout flow, and brand-consistent theme customisation. The platform choice was driven by the client's need to manage inventory without a developer on call. Shopify provides that capability; the job was to make it not look like Shopify.

Lifestyle-first layout

A chair photographed against a white background tells you very little about whether it'll look right in a garden. The layout was structured to prioritise lifestyle imagery — pieces shown in situ, in light, in use — over clinical product shots. Scale and context were the design problems; the grid was the solution.

Mobile-first — short purchase path

Most garden furniture browsing happens on a phone, often while someone is physically in their outdoor space deciding what they want. The mobile layout is clean, fast, and makes the purchase path as short as possible. Every extra tap is a dropped conversion.

Print & signage — consistent system

Signage and print materials consistent with the digital identity, delivered alongside the Shopify build. One brand language across every touchpoint — screen, print, and in-store signage.

Handover — client-managed from day one

Full client training on Shopify admin completed on launch day. Every product uploaded, every collection structured, every setting configured. The client took ownership of the store immediately — no ongoing dependency on a developer for day-to-day operations.

Specification

Identity	Logo, wordmark, brandmark variants. Colour palette grounded in garden and natural materials. Delivered as SVG, PNG, and print-ready PDF.
Platform	Shopify — full store build. Theme customisation, product upload, collection architecture, checkout configuration.
Site Design	Lifestyle-led layout. Mobile-first. Short purchase path. Imagery prioritised over product on white.
Print	Signage system and print materials. Consistent with digital identity across all touchpoints.
Handover	Full client training on Shopify admin. Store management transferred on launch day. No ongoing dependency.
Live	andrasgardenheaven.uk

Andra's GardenHeaven

A name with weight.Worn lightly.

The mark reads as a treebefore it reads as letters

Make it not looklike Shopify.

Live, trading,client-managed.

Named for a man who helped thembuild their own slice of heaven

A and G form a trunk.Roots at the base.