The site is a full Shopify store build — product catalogue, collections, checkout flow, and brand-consistent theme customisation. The platform choice was driven by the client's need to manage inventory themselves without a developer on call. Shopify provides that capability; the job was to make it not look like Shopify.
The design challenge with garden furniture retail online is scale and context. A chair photographed against a white studio background tells you very little about whether it will look right in a garden. The layout was structured to prioritise lifestyle imagery — pieces shown in situ, in light, in use — over clinical product shots.
The mobile experience was prioritised throughout. Most garden furniture browsing happens on a phone, often while someone is physically in their outdoor space considering what they want. The mobile layout is clean, fast, and makes the purchase path as short as possible.
