The self-directed brief was to design and build a luxury furniture prototype suitable for sustainable batch production. The constraint that shaped everything: recycled plastic had to be central to the material language, not a footnote. And it had to sit inside a cradle-to-cradle framework — meaning the end of the product's life was part of the design from the start.
The working assumption most furniture designers operate under is that recycled plastic is a compromise material — something you use when you can't use something better. The brief set out to disprove that. If the design was right, the plastic wouldn't read as a concession. It would read as a deliberate, considered material choice, elevated by the company it was kept in.
One table. One prototype. As a proof of concept for a business model that could work at scale.
