Sketches first. The brief was specific — Scottish, ceramic, both at once, neither announced — so the early exploration was a search for a single structural device that could carry both readings without explaining itself. Pages of marks before anything stuck.
From the mood board, the visual register was set: dark, considered, restrained. A working ceramicist's brand, not a craft-fair stall. The textures and colour swatches that came out of that exploration fed directly into the surface treatments used across the site.
Once the mark resolved, the system followed quickly — colour tokens, type ramps, button states, info-card behaviours, navbar iterations. Every component was iterated to a specification before being implemented.
