Just Rite
Barber

Just Rite is a barbershop and cafe-bar in Paisley, Scotland. They didn't just need someone to design a sign — they needed someone to navigate the planning process to get it approved by the local council before a single panel went up. That's a different kind of brief.

Shopfront signage in a Scottish high street is subject to planning consent. The design had to meet illumination constraints, size limitations relative to the fascia, and materials specifications before it could be submitted. Getting that approval wrong means the sign comes down. Getting it right means the business looks the part from day one.

The scope: design the signage system, prepare the planning submission, manage the approval process, coordinate production, and oversee installation. Full chain. Brief to building.

The system is a hierarchy. JUST RITE — illuminated white channel letters — is the identity anchor. Legible from the far end of the street, readable in full darkness. BARBER in dimensional gold type below it adds warmth and sector identity without competing with the name.

The lower fascia strip carries operational information — "Cafe & Bar" and "OPEN 7 DAYS" — in clean white type. Practical, legible, not competing with the brand layers above.

The window vinyl is where the brand character lives. A fully illustrated barber figure — arms crossed, tools of the trade around him — with the Just Rite crest and Est. 2013 lockup. The gold-toned illustration references traditional barbershop aesthetic without being pastiche. It makes the shop feel like it's been there longer than it has.

QR code panels on the left pillar link directly to social media and the online booking system. Print integrated into the fascia as a functional touchpoint — not an afterthought.